Whatever development phase your company is in, soon or later, you will need funds, to start-up from scratch, diversify, scale-up, etc...

 

One can fully master its business and yet not know the basic “Fundraising Principles“.

​

A number of on-line courses provide insights about the process, however, those are more than often theoretical guidelines, too broad to fit specific needs, when not simply provided by people who have NEVER raised funds for themselves, and as a consequence are too academic to be effective.

​

Fundraising is a process which follows very specific ​steps, that anyone engaging in must know, understand and hopefully master.

​

​

Investors will consider putting money in your project, whether via equity or debt financing, based on THREE MAIN CRITERIA:

 1- Your Project itself, of course...

 2- You and your team...

 3- YOUR PRESENTATION!

​

In other words, Fundraising essentially consists in “selling“ your project and your team to investors, and this will only work if your presentation is addressing THEIR NEEDS and EXPECTATIONS!

​

​

For that purpose, you will need various documents.

Some are absolutely mandatory (an Elevator Pitch, a Pitch Deck including your market overview, P&L forecast, etc...) while some are optional even though they could be of great assistance (whiteboard videos for instance).

​

Serious investors receive investment proposals non-stop and if they have funds, the asset they definitely don't have is ... time!

Thus, as the saying goes, “you will never have a second chance to make a good first impression!“ ... and if that first impression is not at the top... you are dead to them!

​

As much as nobody would ever be able to guarantee you will succeed in raising funds, we can help you put together the best possible set of documents you will need to succeed... and coach you to be at your best...GUARANTEED! 

​

For further information, please watch the videos underneath as well as the one presented here ..

​